I' m sure there must be a big marketing team for Mt.Emei since the mountain is run by a listed company,and became a
huge money making machine . I have seen so much exaggerated advertisement about Emei.
Unfortunately my personal opinion about Emei is rather negative,and have stopped offering tour to this mountain since September 2012.
Emei Shan or Mountain Emei,located in the western of Sichuan Basin and 160 kilometers away from Chengdu, said to be one of the 4 most sacred Buddhist Mountains in China(not many people in China are real Buddhist or know what Buddhism is) . It was listed as the World Culture and Nature Heritage by UNESCO in 1996.
1.The entrance tickets is very expensive,CNY185/PP,plus CNY90/PP for the mountain bus,plus CNY100/PP for its 5 minutes
cable car ride.
2. Extremely touristy and crowded, each day ten thousands of domestic tourists visiting this mountain in the name of pilgrimage,but I find few of them are real Buddhists, Chinese People are definitely not Buddhist, they are much more Confucius or Taoists.
3.The main scenery there are forest and Buddhist Monasteries,which were rebuilt in the past 30 years,the old ones were destroyed during the Culture Revolution.And I personally just think they were over built,too much monasteries,get bored to see so much because they are mostly the same. I think a real Buddhist should learn from the Buddha's philosophy and act following his good teaching.I'm sad to see Buddha's teaching is completely distorted.
4.The weather in the mountain are always wet,cold,foggy and cloudy,don't expect to see the scenery as you see in the the pictures,you might notsee anything in a whole day tour in the mountain except for some temples or monkeys(some of them are very aggressive,be caution).
The positive points of this mountain is that thesummit of the mountain is covered by heavy snow during December until middle March of the next year. For the people(mostly are people from south China or South Asia) who want to see snow ,it's might be a place to go.
The Emei has became a famous mountain since 1980s is mainly because of Jin Yong's Kongfu novels/movies, for his fans,they just want to say I have been to Emeishan.
So whether it's worth going to this mountain,really depends on what you expect there. Do get a overall information before going,
for most European or American tourists,China is so far away and costly,you might only travel to China once in a life time.