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Guzhen Town, Zhongshan City, the establishment of a veritable "Lighting City"

Guzhen Town, Zhongshan City, the establishment of a veritable "Lighting City"

An area of only 47.8 square kilometers, the resident population of 66000 people of the town, they gathered more than 1,500 lighting business, occupied the national lighting market sales for 60% of annual turnover of 5.0 billion, products are exported to the world 72 countries and regions, export volume more than 250 million U.S. dollars, Zhongshan City, Guzhen the establishment of a veritable "city of lights." Today in the town, every five individuals, it has a people engaged in lighting business, for every four people in, there is a boss, the amount of private savings 6 per capita yuan, a small lamp, with a rich whole ancient town.

Guzhen Lighting accounts for the national market Liucheng
Into the town's streets, flutter eyes has brought with it a variety of lights dazzling. In lighting a street lighting brings together more than 1,200 large and small, wholesale stores, every day, speaking in different accents of the merchants here bulk orders, according to China Lighting Association's statistics, last year, the country's total sales last year, Guzhen Lighting lighting market, the proportion reaches 60%. Not only the possession of Hong Kong and Macao, Southeast Asia and other traditional markets, but also the development of the Middle East, Africa and other emerging markets, Europe and the United States and other developed countries into the market, "HUAYU" "Huayi" "Comely" "win the ball" and a batch-known products in the Middle East, Europe and the United States have enjoyed a high reputation.

Inspired by a wire and a pipe
Lighting industry in the town, and there is no traditional roots. Town were inspired by a wire and an elbow. The late 70s of last century, there are two township and town enterprise production heating cups and small fluorescent tubes, lamps. They through experiments, to a wire, a pipe, a light bulb, made into a simple table lamp on the market, the results of response than expected, quite popular. Found that costs 1 yuan a simple lamp, then to the wholesale market, the price, we can immediately turn several times a month, down, good earn about 60,000 yuan.

Some farmers in this town, quickly followed. From 1983 onwards, Haizhou, Guzhen, has come into a number of family-run shop, brothers and plant them from Foshan, Nanhai and Shunde procurement of a number of lighting fittings and other places come back, simple assembly, patchwork and counterfeiting after the provinces and cities nationwide marketing.

A large number of enterprises have settled down town and set up factories in Wenzhou
Lighting market expansion in the town in Zhejiang Province to promote the role of army fueled not be ignored. After more than ten years of development, town lighting claim to fame, went to town to purchase off-site customers, including Wenzhou, Ningbo, marketing force, and even gave up local products, applies the town brought to all corners of the lamps.

The early 90s of last century, Wenzhou's products began to be eliminated, a considerable number of manufacturing enterprises to give up the production of civilian lamps, or even shut down the factory turned to the ancient town purchasing lamps. The use of existing distribution channels for trade, and some simply moved the factory town. To the late 90s of last century, production of civilian town lighting accounts for 50% of the national market, more than 2000 lighting products exports more than 200 million U.S. dollars.

Government support to compete in the international market
A reputation in the domestic market, the next step is to participate in the international market competition. To enter the international market by the end of 1999, there has passed more than 120 Lighting Factory Great Wall of China (CCEE), the United States UL, European CE, the Canadian CSA and other product quality certification and IS9000 series quality system certification.

At present, the town most of the lighting of the management and quality have gradually with the international market, products have been all over the world, basically overseas production of the "Western Light" a quarter of the world.
Last year in October, after approval of the Guangdong authorities, town was officially named as the "city of the Guangdong International Lighting."
In order to enhance their quality consciousness, in April last year, Guzhen Town, Oh Yun-Fu in the town appointed secretary of the convening of six major series of working meetings. Town for enterprises to organize various types of standard technology classes, to invite the experts from provinces and cities will be lectures, examinations of qualified certificates issued to posts.

Town government also set up to accept the quality of complaints, 24 hours is responsible for the quality of the dispute. Now, the town to adopt standard productivity of up to 98%, essentially put an end to the previous do not follow national standards of production and non-standard production of chaos. In order to improve the grade lighting town, the town government often organizes a certain scale business owners in batches to the lighting of the lighting fair in Europe and America study tour to learn foreign lighting market dynamics, and to expand its horizons, improving production processes and marketing strategies