Theme：China Style ——the New Power in Hotel
At the present, in order to take the Chinese hotel market, all over the world’s hotel magnate invest and compete with domestic hotel brand in China. With the serious competition, how to attract and retain the guest becomes the big problem before hotel managers.
In order to cater for the need of Chinese consumers, these international hotels begin to pay much more attention to the Chinese food, tea ceremony, and Chinese consumers’ preference when they stay in the hotels.
The trend of international hotels is turning from ‘service localization’ which began a few years ago to “brand localization” such as making a new brand for Chinese market. Localization is becoming the new measuring vessel of international hotels when they get their fortune in the easternization process.
At the same time, the native hotels are reluctant to show weakness. These vigorous local hotels are called the realization of our national brands by public in recent years. These local enterprises with strong ambition and desire to conquer are willing to make their brands popular in the whole world, just like the compass, which remind them of China as long as the foreigners heard about it.
And now, in 2012, facing with fiercer competition in the hotel industry in 2013, who can hold the compass to the final destination in the roaring waves of Chinese market？
The 9th Golden Pillow of Chinese Hotels 2012 will focus on the localization, searching the really powerful tools in the outstanding operators of the hotels at home and abroad.
Awards
Award List of the 9th Golden-Pillow Award of China’s Hotels
Main Awards:
1 - Hotel Group Brand s
2012 China's Most Popular International Hotel Group Brand
InterContinental Hotels Group
2012 China's Most Popular Domestic Hotel Group Brand
Jinling Holdings Limite
2012 China's Most Popular Serviced Residence Hotel Brand
Ascott China
2012 China's Most Popular Economical Chain Hotel Brand
Motel
2 - Hotel Management Companies
2012 China’s Best Investment-worthy International Hotel Management Company
Shangri-La International Hotel Management Ltd.
2012 China’s Best Investment-worthy Domestic Hotel Management Company
Gloria International Hotel
3 - Hotel Owners
2012 Best Hotel Owner of China
Wanda Hotels and Resorts
2012 China's Most Popular Hotel Owner Brand
China Jin Mao Group Co., Ltd
2012 China's Best International Tourism Synthesis
Westbrook Resort, Hangzhou
4 - Individual Hotels
2012 China’s Top 10 Most Popular Business Hotels
Pudong Shangri-La, Shanghai
Park Hyatt Beijing
The Ritz-Carlton Shanghai, Pudong
InterContinental Hong Kong
China World Hotel, BeijingMandarin
Oriental, Macau
Futian Shangri-La, Shenzhen
The Ritz-Carlton, Guangzhou
China World Summit Wing, Beijing
Jinling Hotel Nanjing
2012 China’s Top 10 Most Popular Resort Hotels
1. The Ritz-Carlton, Sanya
2. Banyan Tree Lijiang
3. The Interlaken OCT Hotel
4. Fuchun Resort
5. Hyatt Regency Hong Kong, Sha Tin
6. Wynn Macau
7. Renaissance Sanya Resort & Spa
8. New Century Resort Jiulong Lake Ningbo
9. The Purple Palace Nanjing
10. Wuyi Mountain Yeohwa Resort
2012 China’s Top 10 Most Popular Newly Opened Hotels
1. Banyan Tree Macau
2. Park Hyatt Ningbo Resort and Spa
3. Sheraton Hangzhou Wetland Park Resort
4. Sofitel Guangzhou Sunrich
5. The St. Regis Sanya Yalong Bay Resort
6. Sheraton Beijing Dongcheng Hotel
7. Kempinski Hotel Haitang Bay Sanya
8. Sheraton Guangzhou Hotel
9. The Westin Wuhan Wuchang
10. Sheraton Shenzhou Peninsula Resort
Separate Items:
1 - Separate Items of Hotel Group Brand
2012 Most Popular International Hotel Brand in Southeast Asia
Amari
2012 China's Most Admired Domestic Hotel Group
New Century Hotels
2012 Best China Customization International Hotel Brand
Grand Mercure
2012 China's Best High-end Boutique Hotel Group
Regalia Hotel Group
2012 China's Best Medium to High-tariff Business Hotel Brand
Regal Hotels International
2012 China's Most Investment-worthy Boutique Chain Hotel Group
Vienna Hotels
2012China's Most Potential Boutique Chain Hotel Brand
U Hotel
2 - Separate Items for Individual Hotels:
A. 2012 China's Best Honorable Luxury Hotel
The Peninsula Shanghai
2012 Best Business Hotel in Hong Kong and Macau
Kowloon Shangri-La
2012 China's Most Attractive Business Hotel
Sofitel Wanda Beijing
2012 China's Most Fashionable High-end Boutique Hotel
Hotel Indigo Shanghai on the Bund
2012 China's Best Art-design Business Hotel
Le Meridien Xiamen
2012 Most Influential Chinese Brand Hotel
The Dragon，Hangzhou
2012 China's Best Leisure Resort
Club Med Club, Med Yabuli
2012 Most Popular Resort in Southeast Asia
AYANA Resort and Spa
2012 Most Popular Newly Opened Resort in Southeast Asia
Jumeirah Vittaveli Resort
B. Business Hotels
2012 China's Most Characteristic Conference Business Hotel
nterContinental Hangzhou
2012 China's Best MICE Hotel
Hilton Shanghai Hongqiao
2012 China's Best Luxury Business and Leisure Hotel
JinJi Lake Grand Hotel
2012 Best Business Hotel in East China
Hilton Hefei
2012 China's Best Hotel Residence
Oakwood Residence Hangzhou
2012 Most Popular Business Hotel in Northeast China
Sheraton Shenyang Lido Hotel
2012 China's Best City Landmark Business Hotel
Hyatt Regency Hangzhou
2012 Best Business Conference Hotel in North China
GeHua New Century Hotel Beijing
2012 China's Best Luxury Theme Business Hotel
Crowne Plaza Suzhou
2012 China's Best CBD Business Hotel
Shangri-la hotel, Wenzhou
2012 China's Best Conference Service Hotel
Crowne Plaza Shanghai
2012 China's Most Charming Business and Leisure Hotel
Sofitel Dongguan Royal Lagoon
2012 China's Best Banquet Service Hotel
InterContinental Foshan
2012 China's Best Green Hotel
Crowne Plaza Guangzhou Science City
2012 China's Best Conference and Leisure Hotel
Dushu Lake Hotel
2012 China's Best Business Meeting Hotel
Sheraton Wuxi Binhu Hotel
2012 Most Popular Business Hotel in Northwest China
Kempinski Hotel Yinchuan
2012 China's Most Competitive Business Hotel
Marco Polo Wuhan
2012 China's Best Green Conference Business Hotel
New Century Grand Hotel Xuzhou
2012 Most Popular Business Hotel in North China
Sheraton Tianjin Binhai Hotel
2012 Best Service Business Hotel in South China
Marco Polo Xiamen
C. Resort Hotels
2012 China's Best Health Preserving Resort
Huanxiu Resort & SPA
2012 Best SPA Resort in East China
Sofitel Zhongshan Golf Resort Nanjing
2012 China's Best Guest Experience Resort
Sheraton Qiandao Lake Resort
2012 China's Best Theme Culture Hotel
The First World Hotel
D.Newly Opened Hotels
2012 China's Best Newly Opened SPA Boutique Hotel
XIXUAN Spa Hotel Hangzhou
2012 Best Newly Opened Business Hotel in South China
Hilton Guangzhou Baiyun
2012 China's Best Newly Opened Seaside Resort
Sheraton Yantai Golden Beach Resort
2012 China's Best Newly Opened Luxury European-style Hotel
THE ONE Executive Suites managed by Kempinski – Shanghai
2012 China's Newly Opened Most Energetic Business Hotel
DoubleTree by Hilton Jiangsu - Taizhou
2012 China's Best Newly Opened Theme Hotel
Sheraton Qingyuan Lion Lake Resort
2012 China's Best Newly Opened Innovation Business Hotel
Swisstouches Hotel Xi’an
2012 China's Newly Opened Best Architectural Design Hotel
Crowne Plaza Shanghai Harbour City
2012 China's Most Potential Newly Opened Business Hotel
Yitel（Taiyuan）
2012 China's Best Newly Opened Semi-high-end Fashion Business Hotel
Aloft Nanhai Foshan
The 9th Golden-Pillow Award of China Hotels (Selected)
Highlights of The 9th Golden-Pillow Award of China Hotels
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Wang Zhenzhong, Mercedes - Benz (China) Motors Ltd., Director of Sales |
Qiu Kejun, Southern Media Group, deputy director of the CMC |
Jiang Lan, General Manager of Media Market Center - 21st Century |
Bai Changhong, Founding dean of Nankai University School of Tourism and Services, PhD. |
Shen Hao, Media Co., Ltd. of Guangdong twenty-first century CEO |
【Date】June 19th, 2012 (Tuesday)
【Location】Westbrook Resort, Hangzhou
【Theme】China Style —— the New Power in Hotel Competition
【Agenda】
• 12：30-17：30 Part 1: The 21st Century Hotel Industry Summit（2012）
12：30-13：00 Guest Check In
13：00-13：05 Opening Address
Chairman: Mr. Bai Changhong Founding dean and Ph.D. Advisor of Travel and
Service Faculty，Nankai University
13: 05- 13: 15 Welcome Address
Mr. Shen Hao President of Guangdong Twenty-first Century Media Co., Ltd
Mr. Peter Feng Vice General Manager of Midea Commercial Air Conditioner Business Department
13: 15-13: 40 Keynote Speech I：The important trend and issues of the development of China hotels in 2012
Speaker：Mr. He Jianmin President of Tourism Management college, Shanghai University
of Finance and Economics
13: 40-14: 15 Keynote Speech II：Chinese-style resort——China hotel nascent state
Speaker： Mr. Lu Xiaoliang General Manager of Hangzhou Tourism Group Co.,Ltd.,
Chairman and General Manager of Hangzhou Westbrook Investment Co.,Ltd.
14: 15-15: 00 Panel Discussion I：Made for China——the Localization of Hotel Brand
Overview: The competition of the Chinese hotel market share among the international hotels has reached a white-hot point. Excessive speed of expanding, fierce homogeneous competition has leaded all the international hotels change to “localization” to find another solution. During these solutions, making a brand for China market is becoming the best choice in least expense.
Accor has announced officially to recreate a new brand for China market---“Grand Mercure”, InterContinental Hotels Group has also released their high-end international hotel brand---- Hua Yi hotel and resort, which was specially designed for Chinese tourists. While MGM was planning their cooperation with Diaoyu Tai, other international hotel groups such as Marriot are also exploring actively if they can customize a new brand for China market.
At the same time, some other experts point out that customizing a new brand for China market is not just what the international hotels should do when they struggle for China market share, but is an effective measure when they get the market share in other parts of the world. The number of Chinese outbound tourism is growing surprisingly. According to the prediction of CNTA, the number will reach 88 million till 2015, with an annual rate of growth of 9%. These Chinese tourists will surely choose the hotel brands which are familiar to them and fit for their living habits when they are aboard.
However, what else does the brand made for China particularly have except for the tourism estate development facts which fit for China? Are these hotel brands which are not so familiar worth Chinese consumers footing the bill? Can this act become another good plan for international hotel groups to proceed the localization in China? These are all open to inquiry.
Host:
Mr. Qin Yibin Senior Editor of Business Travel Magazine
Participants：
Mr. David Cheng President of Wanda Hotels and Resorts
Mr. Chen Xueming President of Jinling Holdings Limited
Mr. Robert Murray COO of Accor Southeast and Northeast Asia
Mr. Chen Miaolin Board Chairman of New Century Tourism Group
Mr. Tommy Lai Vice President – North Asia, ONYX
• 15：00-15：15 Break
15：15-16：00 Panel Discussion II：China's Short Board——Talents and Training
Overview: In recent years, with rapid development of hotel industry in China, the demand for professional staff of hotel is increasing day by day. However, in China, professional senior hotel talents are still deficient, which is far away from the international level. As market demand for the hotel talents is increasing, hotel operators in china will find it more and more difficult to attract and recruit excellent employees in the future. In this case, maintaining and develop current team of talents, improving the belonging of employees to the hotel is more important.
Compared with foreign countries, hotel industry’s employee in China is high liquidity, so how to retain talents becomes a topic for the long-term development of hotels. Now, income and welfare are not the only standard to retain talents, more and more hotel young employees expect to be value-added through hotel trainings.
Marriott International Group has launched "The Sail" management trainee program lasting for 24 months in China. And not long ago, Shanghai Peninsula Hotel, cooperating with British authority-Hotel Association, proceeds the training of 18 months for 20 employees in Shanghai Peninsula Hotel. At the same time, Starwood Group has also held the “Mentoring Program” training and “Development Training Plan for High Potential Hotel Humans”.
As hotels and hotel groups began to devote more energy, more financial and human resources to the training for China employees, we also have to think about how to effectively deal with the lack of hotel talents, and remove the bottleneck of professional talents in the process of localization.
Host:
Mr. Yang Honghao , Associate Researcher of China Tourism Academy
Participants:
Mr. Pierre Stassin Club Med Vice President HR & Operations- Greater China
Mr. Michel L.Goget General Manager of The Ritz-Carlton, Sanya
Mr. Du Hongxin General Manager of The Dragon Hotel
Mr. Colin Vickers General Manager of Sheraton Hangzhou Wetland Park Resort
Mr. Bernard Mercier General Manager of Kempinski Hotel Haitang Bay Sanya
16：00-16：45 Panel Discussion III：The Enlightenment of the Localization of Personalized Hotel Brands.
Overview: Baron Hilton, the chairman of Hilton Hotel, said ‘Our Hotel is designed for our guests, and it’s designed according to a standard and criterion. It seems that there appears conflict in this word with the appearance of the personalized hotels and boutique hotels.
The Star-level hotel was the symbol of the hotel’s level, also indicated the first step to get the market share several years ago. However, the independent boutique small luxury hotels and designed hotels now dedicate to providing guests with the personality and individual services. These hotels establish a good reputation rapidly through marketing pattern like the Internet. The biggest difference between boutique hotels and Star-level hotels is the individualization, differentiation and small mass. These boutique hotels also try to pursue the high level taste of the allocation of production factors and the process of realizing service.
After large international hotel groups pouring into China, many international individual hotels also pour into China including small-sized luxury hotels, designed hotels, theme hotels and so on. more attention to showing Chinese local culture, and they combine the local design element in their Chinese hotels. These small but boutique hotels get their own style in localization different with those large and comprehensive hotels.
How these small individual hotels complete the localization of China? What challenges have they met before? What experience have they got? These are all worth to discuss.
Host：
Mr. Wu Bofan Executive Editor-in-chief of 21st Business Review
Participants：
Mr. Rainer Stampfer Regional Vice President of Four Seasons Hotels & Resorts,
General Manager of Four Seasons Hotel Shanghai Pudong
Mr. Ho Ren Hua Executive Director, Banyan Tree Holding Limited
Mr. Wu Zan CEO of Zanadu
Ms. Pan Fengjin Board Chairman of Regalia Hotel Group
Mr. Wu Yuanfan Vice General Manager of Shanghai Heijing Real Estate Development Co., Ltd
16：45-17：30 Panel Discussion IV： Local Mid-Range Hotel Chain, Accelerate Going into the Era of
the Brand
Overview: From the aspect of current status of china hotel industry, the total number of the high-range Hotel
Chains is larger than that of the mid-range Hotel Chains. The number of Hotel Chains in first-tier cities is
much larger than that in the second-tier and third-tier cities. From the aspect of national tourism market,
national consumption ability is constantly increasing. The constantly increase in tourism market requires
facilities which meet the need of our tourism demand and economic strength. However, the statistics from the
China National Tourism Administration shows that Chinese travelers usually spend hundreds of yuan on
accommodation currently.
The Mid-range Hotel Chains’ rooms spent hundreds of yuan are attractive to our consumers. These hotels
follow the high-level hotel chains the characteristics of clean and comfortable, and their decorations appear to
be delicate and on fashion. The cost-effective rooms save the spending of travelers on business greatly, thus
are popular with an increasing number of consumers. We consumers need the refreshing, concise and clean
hotels providing comfortable, convenient and memorable experience of accommodation. The gap between
demand and supply makes some business man aware of the potential opportunity in this part of “Blue Ocean”.
They get rid of the low-level stage of price competition; attract guests by relying on special service and the
brand effect instead. The advantage of mid-range hotel chains lies in focusing on the core needs of the local
guests. From the aspect of the development of national hotel industry, there is a development trend that
mid-range hotels chains try to make themselves name brand and chains. This also provides mid-range Hotel
Chains the effective way to be outstanding in local market.
However, the foreign hotel groups are inevitable opponents to our local mid-range Hotel Chains because they
also fully expand their shares in Chinese hotel market. So how can they find the new development
opportunity?
Host：
Ms. Huang Chenxia Executive Editor-in-chief of 21st Business Review
Participants：
Mr. Lan Jin General Manager of LMZ(Yangzhou) Hotel Supplies CO., LTD
Mr. Sun Jian CEO of Home Inns & Hotels Management Inc.
Mr. Liu Jun General Manager of Fantasia Hotel Management Company
Mr. Zhao Li Senior Vice President of Vienna Hotels
Mr. Zheng Nanyan CEO of 7 Days Group Holdings Limited
• 18：00-19：00 Mercedes---- Benz Dinner signing in and Cocktail Party.
• 19：00-21：00
Part II: Mercedes---- Benz Award Ceremony of ‘The 9th Golden-Pillow Award of China Hotels
Sponsored by: 21 Century Business Herald, Business Travel
Exclusive English tourist media: Synotrip
Chief partner and designated car: Mercedes-Benz
Special co-sponsor: Westbrook Hangzhou Paradise full support: Midea
Exclusive computer sponsor: THINKPAD Designated sponsor: BamahaM, LMZ toothpaste
Project consultation: Mr. Sun 021-64265535 sunqi@21cbh.com < sunqi@21cbh.com >
Hotel consultation: Miss Lan 021-64265626 lanjie@21cbh.com < lanjie@21cbh.com >
Media consultation: Mr. Zhao 021-64265535 zhaochen@21cbh.com < zhaochen@21cbh.com >
