Your tagline will be seen at the top of your profile and on every piece of content you add. It's often going to be the first thing that a potential customer reads about you, so you'd better make it count!
The photo below shows the position of Elephant_Walker's tagline on a Listing he added.

Tips on Writing The Best Tagline
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Mention the area in which you operate.
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Make sure to use proper grammar.
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If you have a focus on a certain type of service, mention it here. Remember, in some cities there are many tour guides, so you have to do your best to stand out. For example, "Take a Tour Through the History of Beijing" would be a good tagline.
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If you have a specific competitive advantage, try to list it in your tagline. For example, Lijiang Guides used the tagline "Travel in China with a native-English-speaking expert on SW China". One of the benefits of traveling with him, is that he is a native English speaker and he makes that clear in his tagline.
Comments
Re: Writing a Tagline
Oct 25, 2012 — jackx1314Chengdu Panda tour, forget to leave
Re: Synotrip tour guides
Apr 20, 2012 — Tai-TeHi Roko,
What is your idea? Perhaps we could discuss it over the email newsletter or Facebook.
Synotrip tour guides
Apr 16, 2012 — Roko KaranHi there,my fellow tour guides of synotrip.I have an idea of how we should meet with each other better so that our customers respect us and our work more and more.I want to hear your life stories and know more about my fellow guides on synotrip.Anyone interested?
Re: Writing a Tagline
Apr 14, 2012 — GuideBeijingChinaWhat's the function of this?
Re: Writing a Tagline
Dec 14, 2011 — Trudy GerritsenI love to travel all around the world.